Lead Experience Strategist
Cognizant | June 2025 – Present

• Lead UX strategy and solution design for enterprise ServiceNow Employee Center implementations, partnering with clients to transform complex business requirements into scalable, user-centered experiences.

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• Trusted to assume solution architecture responsibilities on key engagements, bridging UX strategy, platform capabilities, and technical feasibility to guide implementation decisions where architectural expertise was needed.

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• Served as UX lead for initiatives including Sprouts Farmers Market's multi-department Employee Center with an integrated communications layer, Blue Owl Financial's enterprise timecard implementation, and ongoing UX strategy and solution architecture support for UW Health.

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• Facilitated discovery workshops and stakeholder alignment sessions, helping clients define business challenges, evaluate solution options, and establish a shared vision before design and development.

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• Developed a reusable ServiceNow Employee Center design system that accelerated solution design, demonstrated platform capabilities, and established scalable patterns for future client engagements.

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• Created governance decision maps and communication frameworks for UW Health, simplifying content authoring workflows and improving consistency across employee communications.

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• Helped secure a major client engagement by presenting UX strategy, platform capabilities, and a scalable solution approach that balanced immediate business objectives with long-term growth.

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• Mentored associate designers while collaborating with architects, engineers, engagement managers, and executive stakeholders to deliver high-quality enterprise experiences.

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Senior UI/UX Designer
NewRocket | November 2023 – June 2025

• Led UX strategy and consulting engagements for enterprise ServiceNow implementations, helping clients modernize employee and customer experiences through discovery, research, and scalable solution design.

 

• Facilitated "Art of the Possible" workshops, guiding stakeholders beyond documented requirements to envision innovative solutions aligned with business goals and ServiceNow platform capabilities.

 

• Served as the UX lead for award-winning employee experience platforms, including JacobsConnect and Stellantis, consolidating multiple legacy portals into unified, intuitive Employee Center experiences that improved findability, communication, and employee engagement.

 

• Led the UX strategy for Service Express's Customer Service Management transformation, reimagining a legacy customer portal with enhanced workflows, AI-powered recommendations, proactive maintenance alerts, and contract visibility while preserving familiar user interactions.

 

• Conducted user research, discovery workshops, and taxonomy exercises to improve information architecture, content governance, searchability, and overall usability across enterprise platforms.

 

• Designed end-to-end experiences from wireframes and interactive prototypes through design systems, developer handoff, design quality assurance, and post-launch feedback cycles.

 

• Became a trusted advisor on ServiceNow platform capabilities by researching, prototyping, and validating solutions within personal development instances, enabling teams and clients to make informed implementation decisions.

 

• Partnered with sales, architects, engineers, and engagement managers to shape project scope, influence delivery strategy, identify future phases of work, and strengthen long-term client relationships.

 

• Mentored associate designers while fostering collaborative design practices, facilitating workshops, and establishing consistent UX standards across engagements.

Senior Product Designer
Crown Castle | December 2022 – March 2023

• Led product discovery initiatives by partnering with product managers, engineers, and business stakeholders to identify user needs, validate opportunities, and shape product direction.

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• Conducted user research, journey mapping, and workflow analysis to uncover pain points and inform strategic design decisions across enterprise applications.

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• Championed human-centered design practices by embedding UX research and iterative design into the product development lifecycle, strengthening collaboration across cross-functional teams.

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• Created interactive prototypes and facilitated stakeholder discussions to validate concepts early, reduce implementation risk, and align teams around shared product goals.

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• Mentored UX interns and contributed to a collaborative design culture through coaching, design critiques, and knowledge sharing.

Lead UX Designer
KCF Technologies | March 2020 – October 2022

• Led UX strategy for an enterprise predictive maintenance platform used by industrial manufacturers to monitor asset health, partnering with product leadership to shape roadmap priorities, product architecture, and long-term platform strategy.

 

• Collaborated directly with the VP of Product, Product Owner, engineers, and data scientists to prioritize initiatives and define product dependencies that supported scalable platform growth.

 

• Reimagined the machine learning validation workflow by transforming a fragmented 16-step process spanning multiple applications into a unified experience that centralized data, streamlined decision-making, and improved collaboration between users and technical teams.

 

• Designed workflows that enabled users to validate predictive maintenance models, surface actionable insights, and initiate communication within a single system, improving the efficiency of AI-assisted decision making.

 

• Established the organization's first atomic design system in partnership with engineering, integrating Figma with Storybook to create a shared component library, common design language, and more efficient development workflow.

 

• Led user research through interviews, field visits, usability testing, surveys, observations, and persona development across manufacturing industries including oil and gas, food and beverage, pharmaceuticals, pulp and paper, utilities, and mining.

 

• Created interactive prototypes and facilitated product discovery sessions to validate concepts early, reduce implementation risk, and align cross-functional teams around user-centered solutions.

 

• Fostered stronger collaboration across product, engineering, customer success, and executive leadership by establishing UX processes that embedded research and design into product development from discovery through delivery.

Senior UI/UX Designer
Schoolwires / Blackboard | June 2008 – March 2020

• Led the UX strategy, information architecture, and visual design for 200+ K–12 digital experiences, partnering with school districts ranging from small local organizations to many of the top 200 districts in the United States.

 

• Managed up to 10 concurrent client engagements during peak implementation periods, balancing discovery, requirements gathering, design, prototyping, client presentations, development handoff, and design quality assurance under tight timelines.

 

• Distinguished projects through a user-centered consulting approach, helping clients identify their target audiences, prioritize critical information, structure content for different user roles, and create communication strategies designed for long-term effectiveness rather than short-term trends.

 

• Improved organizational design processes by establishing requirements-gathering frameworks, client presentation standards, and development handoff practices that increased consistency and efficiency across projects.

 

• Partnered with product teams to translate direct client feedback into feature recommendations and UX improvements, helping shape the evolution of the platform based on real user needs.

 

• Mentored designers and collaborated closely with developers, stakeholders, and product teams to deliver scalable, accessible, and engaging digital experiences for education organizations nationwide.

Web & Graphic Designer
Link Computer Corporation | October 2006 – June 2008

• Designed websites, e-commerce experiences, digital marketing campaigns, and print collateral for clients across diverse industries, building a strong foundation in user-centered visual communication.

 

• Partnered directly with clients throughout discovery, requirements gathering, presentations, and project delivery, developing the consultative approach that continues to shape my UX practice.

 

• Collaborated with developers to translate design concepts into functional web experiences while balancing client goals, usability, and technical feasibility.